Georgina Penate

Georgina Penate, a Los Angeles native, has been styling hair since she was 18. After graduating beauty college, Georgina worked privately before starting her own business, eventually opening her first salon, innovation a salon, in 2005.

Fluent in both English & Spanish, Georgina has contributed to national and international campaigns for Target, Budweiser, Verizon and many others. A seasoned commercial Hair & Make-Up artist, Georgina has collaborated with artistic directors, such as Tony Kaye, Francis Lawrence, Bruce Dowad and Dewey Nicks.

Georgina’s skill with both Hair & Make-up has kept her in high demand with her fashion and celebrity clientele. Always creating youthfull and cutting edge styles, Georgina knows how to create a diverse look that has kept her clients happy year over year.

While her travels have taken her all over the world, Georgina continues to live in Los Angeles with her husband Paul and their dog…”INDY”.

Georgina uses Redken, Alfaparf, and Ammonia free Color wear by Alfaparf. She is certified in the Brazilian Blowout smoothing treatment.


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